THE W EXPERIENCE
We decided to embark on this challenge proposed by Miguel because we believe that good showcases are always excellent opportunities to present new proposals and different ideas from what we usually do. The concept of The W Experience is innovative and fresh and meant to present the most distinctive and original creators on the wedding industry to the Portuguese public, with a careful selection of suppliers and an excellent curatorship in terms of programming, content and comunication. The proposed theme was related to the unavoidable matters of ecology and sustainability, responding to an aesthetics linked to natural, recyclable and the non-disposable materials.
We decided to interpret this challenge in a shared space with Edelweiss Wedding Cakes and worked together with the illustrator Hugo Makarov to create what we called a “Tropical neon Fairytale” and this was the result. We played with different layered materials, creating the feeling of three-dimensionality, in a combination of vibrant colors, where the modern and bold were mixed with the classic , in order to show our public that it is possible to do a little different, with elegance and a touch of whimsical.